Strategic Partnerships

What does a partnership actually purchase?

Formula One × LVMH

What do luxury and racing buy from each other?

12 min read · S-13

Olympic TOP Sponsors

What does Olympic sponsorship actually purchase?

12 min read · S-14

Cities & Megaevents

Why do cities keep bidding for events that lose money?

12 min read · S-15

Spotify × FC Barcelona

What should a streaming service do with a stadium?

6 min read · S-16

LEGO × NASA

Why does a toy company partner with a space agency?

8 min read · S-17